Dermot Smurfit

Tesla Talks

Dermot Smurfit

Tesla Talks

Dermot Smurfit, CEO of Game Accounting Network (GAN): Tesla Talks 

The Future is iGaming

Dermot S. Smurfit is the Chief Executive Officer and a member of the Board of Directors at GAN. Dermot joined GAN as a director in 2003 and became Chief Executive Officer in 2010. He previously worked in the European Investment Banking team of SoundView Technology Group. Prior to his career in the gaming industry, he worked as an attorney in corporate finance.

Game Accounting Network (GAN) is best known for its intra-State US regulated markets Internet Gambling System (Platform) proven in New Jersey and deployed in Pennsylvania, which regulated Internet gaming in October 2017 and Internet Sports betting.

This episode discusses the following topics:

  • Humorous background of how GAN was nicknamed by an Aristocrat employee in 2010 (7:00)
  • The role of simulated gaming at GAN (8:00)
  • “There is a significant overlap between social play and retail gaming. Although retail casino patrons of America only represent 10% of the total number of players, they represent 70-80% of casino revenues.” (10:00)
  • The trend of players seeking out casino games in the world of iGaming (11:00)
  • Whether GAN will plan on creating their own content in iGaming (12:00)
  • Breaking down how CoolBet works and its role in GAN (13:00)
  • How long it would take the US sports betting industry to catch up to the European market as it’s becoming increasingly legalized (15:00)
  • “Americans are still gently stepping into the sports betting consumption cycle. It feels similar to the European experience in 2004.” (16:00)
  • Limitations of GAN in iGaming (18:00)
  • What excites Dermot most about the future of online casinos in the US (20:00)
  • Impacts of the pandemic on pushing the iGaming industry forward at a faster rate despite slow legislation at present (21:00)
  • The inevitability of online casinos based on the enormous revenue potential (22:00)
  • Whether the legislation will speed up to meet the demand for sports betting (23:00)
  • Experiences launching simulated sports betting with one of GANs clients in Ohio (25:00)
  • How Dermot entered the gaming industry via video games (29:00)
  • Speculation of when VR and gaming will merge (32:00)
  • Dermot’s preferred handle as a lifelong video game enthusiast (35:00)
  • Gambling stories (35:00)
Quote from Dermot Smurfit

“There is a significant overlap between social play and retail gaming. Although retail casino patrons of America only represent 10% of the total number of players, they represent 70-80% of casino revenues.”

— Dermot Smurfit
Quote from Dermot Smurfit

“Americans are still gently stepping into the sports betting consumption cycle. It feels similar to the European experience in 2004.”

— Dermot Smurfit

More about GAN:

With fifteen years of experience as a pure-play B2B provider to the iGaming sector, GAN’s team of engineers, marketers, and product experts tailor solutions to their partner’s needs. Today, GAN has 15 Simulated Gaming partners worldwide, with nearly all of those partnerships in the United States. Their US partners generate over $9B in GGR per annum and house over 125,000 slot machines across their floors.

In 2015 and 2016, eGaming Review North America recognized GAN’s GameSTACK™ as the Casino Platform (Supplier) of the Year, and in 2016 and 2017, GAN was recognized as Freeplay Supplier of the Year. In addition, GAN started its award-winning history with recognition from eGR as the 2006 Product Innovation of the Year. With a consistent schedule of exciting innovations and player experiences ahead, GAN looks forward to continuing to deliver award-winning innovations to our partners.

Over the last five years, GAN has focused our development efforts on its award-winning GameSTACK™ platform’s capacity to support the needs of brick-and-mortar operators. From Simulated Gaming to Real Money Gaming, GAN’s platform development efforts center around its partners and their desire to integrate their relationship with their players online and offline more deeply. GAN created the US-patented iBridge Framework™ to support that end, a first-in-world development that allows our partners to reward their players offline for actions online. This mechanism, world-class content, and their proprietary back-office tools have come together to generate the highest ARPDAUs in the business for their partners.

About MaxBet Media

Two gambling enthusiasts, with a passion for all things gambling. Whether pressing our luck in the high limit room, testing the money line in the sportsbook, or just making friendly wagers on the back nine… we love to gamble! Our careers in the gaming industry have shown us that this industry is filled with some amazing people, with even more amazing stories. Our goal is to help provide a platform for those stories to be shared, while also helping everyone look good in the process.

About Landon Michael Jones

Manager and Co-Founder

Landon’s fascination with the casino industry began when he was just 12 years old and ultimately landed him in Las Vegas, where he earned a degree in hospitality management from University of Nevada, Las Vegas (UNLV). For over a decade, Landon has been involved in various aspects of the gaming industry, including operations, management, and supply & distribution.

Landon’s tenacity and passion afforded him the opportunity to serve the gaming industry’s key players and regions throughout the United States. Landon enjoys collaborating with industry leaders to create the ultimate gaming experience for the end-user.

About Mike McKiski

Manager and Co-Founder

A seasoned gaming industry executive and expert in building, marketing, and monetizing gambling related technologies, Mike McKiski currently serves as President of MaxBet Media, Inc., the digital media upstart delivering an unfiltered, authentic, and at times irreverent look at the people who are driving the gambling industry forward. 

As he was founding MaxBet Media, Inc., McKiski worked for PlayAGS, Inc. (NYSE: AGS) serving as the company’s Vice President of Sales, with revenue responsibility for the Western United States and all of Canada.  Under McKiski’s leadership the revenue team doubled in size and grew revenues over 300%. He is a market transformation catalyst who has been at the forefront of launching mobile and social marketing products for hundreds of casino operators across the continent.

Media Contact

Philip Beere, Creative Director
PJ Media • philip@philipjames.co

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