Dean Ehrlich

Everi Day i’m Hustling

Dean Ehrlich

Everi Day i’m Hustling

Dean Ehrlich, Executive Vice President at Everi: Everi Day I’m Hustling

Everi Day I’m Hustling

Dean Ehrlich brings decades of experience as a proven leader in the gaming industry to his role as Everi’s Executive Vice President, Games Business Leader. Dean has dedicated his entire professional career to the gaming industry. This extensive background has prepared him to lead the Games business at Everi, including overseeing product development, manufacturing, and supply chain, along with all other gaming operations.

Everi Holdings has at least one financial technology product in more than 800 casinos in North America, all aimed at driving funds to the floor. The company also helps operators comply with the growing burden of regulatory obligations and is the leading gaming industry supplier of Anti-Money Laundering (AML) compliance software with installations in more than 500 North American locations.

This episode discusses the following topics:

  • Dean and the hosts’ Grateful Dead fandom (11:00)
  • Dean’s general background and products offered by Everi Holdings (12:00)
  • Impacts of cashless technology and digital wallets on ATMs and other older transactional technologies (15:00)
  • Update of Everi’s newest gaming products (18:00)
  • “Our mantra is to be as original as possible with our content” (19:00)
  • What style of games Everi focuses on and their approach to development (22:00)
  • Everi’s recent successes in development and where things are headed (25:00)
  • Recent growth in the development of Class 2 machines for the company (28:00)
  • Discussing Shark Week and what thoughts go into deciding whether to move into tier-one categories (31:00)
  • Downsides of using celebrities to represent a game (33:00)
  • Dean’s experience meeting Clint Eastwood during his time at WMS (34:00)
  • New trends in the gaming industry that Dean is excited about (37:00)
  • Forecasting general trends in the gaming industry (39:00)
  • Multiple gambling stories and discussing player etiquette (42:00)
Quote from Dean Ehrlich

“Our mantra is to be as original as possible with our content”

— Dean Ehrlich

More about Dean Ehrlich

Before joining Everi, Dean had a long career at WMS Industries, which was acquired by Scientific Games in 2013, and was most recently Senior Vice President of Global Gaming Operations. During his 12 years, he served as Vice President of North American Sales and Executive Director of Product Management. Previously, Dean spent nine years at Anchor Gaming in multiple leadership roles, most recently as General Manager for the proprietary games division. Dean holds a Bachelor of Arts degree from San Diego State University.

More about Everi Holdings

Everi was formed by merging two companies that had served the casino industry for decades — Global Cash Access, Inc. (GCA) and Multimedia Games, Inc. (MGAM). Each of these legacy organizations brought their long-standing experience in the gaming space and reputations for developing innovative gaming industry products together when Everi launched in 2015. For years, GCA has been the gaming industry’s largest and most trusted cash access supplier, while MGAM’s roots in the bingo market made it a pioneer in what has now become the Class II gaming space. The combined experience from these two leading experts helped create a new entity unlike any the gaming industry had seen.

Everi is committed to expanding its innovative and creative reach, building a culture based on the tenets of respect and transparency. They are the gaming industry’s single-source provider of financial technology, loyalty, games, and intelligence solutions.

About MaxBet Media

Two gambling enthusiasts, with a passion for all things gambling. Whether pressing our luck in the high limit room, testing the money line in the sportsbook, or just making friendly wagers on the back nine… we love to gamble! Our careers in the gaming industry have shown us that this industry is filled with some amazing people, with even more amazing stories. Our goal is to help provide a platform for those stories to be shared, while also helping everyone look good in the process.

About Landon Michael Jones

Manager and Co-Founder

Landon’s fascination with the casino industry began when he was just 12 years old and ultimately landed him in Las Vegas, where he earned a degree in hospitality management from University of Nevada, Las Vegas (UNLV). For over a decade, Landon has been involved in various aspects of the gaming industry, including operations, management, and supply & distribution.

Landon’s tenacity and passion afforded him the opportunity to serve the gaming industry’s key players and regions throughout the United States. Landon enjoys collaborating with industry leaders to create the ultimate gaming experience for the end-user.

About Mike McKiski

Manager and Co-Founder

A seasoned gaming industry executive and expert in building, marketing, and monetizing gambling related technologies, Mike McKiski currently serves as President of MaxBet Media, Inc., the digital media upstart delivering an unfiltered, authentic, and at times irreverent look at the people who are driving the gambling industry forward. 

As he was founding MaxBet Media, Inc., McKiski worked for PlayAGS, Inc. (NYSE: AGS) serving as the company’s Vice President of Sales, with revenue responsibility for the Western United States and all of Canada.  Under McKiski’s leadership the revenue team doubled in size and grew revenues over 300%. He is a market transformation catalyst who has been at the forefront of launching mobile and social marketing products for hundreds of casino operators across the continent.

Media Contact

Philip Beere, Creative Director
PJ Media • philip@philipjames.co

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